[lucevans]

Originally Posted by OF1975

"A source claiming to have spoken to a Virgin Media director has suggested to me that Virgin Media, one of the three ISPs (along with BT and TalkTalk) that were considering implementing Phorm's server-side adware system in the UK, has now decided not to go with it."

More here:

http://blogs.guardian.co.uk/technolo...hun_phorm.html

To Virgin Media:

Do yourselves and your customers a favour and confirm that this rumour is, in fact, true.
If you decide to go ahead with Phorm, you will lose a significant number of customers, and, perhaps more importantly from your perspective, brand integrity.

However, you now have the opportunity to really steal a march on your (bigger) rival BT and state that you will not integrate Phorm into your network, resulting in a mass influx of disgruntled BT customers and the kind of publicity and reputation enhancement that no amount of advertising budget could achieve....

Look at it as a loss-leader: you'll lose what little revenue you might have gained from Phorm royalties (and I suspect that once systems had been developed to defeat Phorm, you'd have made sod-all from it anyway), but you stand to gain a hefty chunk of your largest rival's customer base.

YOU CAN'T LOSE!!