Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 13-05-2008, 12:44

its nice to see some of the other unlawful interception companys, comScore in this case,getting some more ElReg coverage, shame the other news sites dont seem so interested.....

it might be time to think about sending that Data Protection Act Notice to Experian and Equifax data and CallCredit to stop them collecting and processing your personal data.

see the CAG surlyBonds threads and coments on how to do that including this
http://www.consumeractiongroup.co.uk...d-removal.html

it might even be a good thing if Alexander can get hold of Surely,he's been absent from CAG for a while now so it might be hard to find him, but im sure
it would be well werth the effort, and make good use of your growing lords and EU contact lists between the two of you on stopping this unlawful interception subject.

http://www.theregister.co.uk/2008/05...ore/page3.html
Explores stream of unconsciousness

Page: < Prev 1 2 3
By Cade Metz in San Francisco → More by this author
Published Monday 12th May 2008 12:02 GMT

page3
"
According to Ari Schwartz, the vice president and chief operating officer of the The Center for Democracy and Technology, a well-known privacy watchdog, this sort of "email append" is common.

"Experian, for instance, offers an email append service, so if a company provides your email address, Experian can provide your household information," Schwartz told us. "Companies will say 'Sign up for our mailing list,' and they can go out and get all of your other information."

Experian owns HitWise, a comScore competitor, but it seems that HitWise doesn't collect quite as much personal information that comScore does. HitWise licenses most of its data from ISPs, and the company says this ISP data is kept completely anonymous. But more on that later.

We're looking at comScore. The difference with comScore is that it can match Experian data with your internet habits.
Mouse movements and keystrokes

Once comScore knows who's in your house, its software can track the behavior of each individual user. Scrutinizing mouse movements and key stokes, it can easily distinguish between you and your wife and your daughter. "We can attribute over 90 per cent of the behavior to a specific person - though there is some ramp-up time, from a day to a couple of weeks," Chasin said.

Again, this only happens in certain cases.

The company tracks individual users for its main "Media Metrix" research service, but not with other services, including qSearch, specifically for search data, and comScore Marketer, for marketing info. These track at the machine level. Each month, 150,000 American users and 45,000 UK users play into the company's Media Metrix data.

Josh Chasin

But even with Media Metrix, Josh Chasin says, comScore does not share personal data with outside companies.

.....
"

"Well, he does acknowledge that the company may share your name or address with an outside firm in order to nab that Experian and Equifax data. "

13-05-2008, 12:44	#6452
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] its nice to see some of the other unlawful interception companys, comScore in this case,getting some more ElReg coverage, shame the other news sites dont seem so interested..... it might be time to think about sending that Data Protection Act Notice to Experian and Equifax data and CallCredit to stop them collecting and processing your personal data. see the CAG surlyBonds threads and coments on how to do that including this http://www.consumeractiongroup.co.uk...d-removal.html it might even be a good thing if Alexander can get hold of Surely,he's been absent from CAG for a while now so it might be hard to find him, but im sure it would be well werth the effort, and make good use of your growing lords and EU contact lists between the two of you on stopping this unlawful interception subject. http://www.theregister.co.uk/2008/05...ore/page3.html Explores stream of unconsciousness Page: < Prev 1 2 3 By Cade Metz in San Francisco → More by this author Published Monday 12th May 2008 12:02 GMT page3 " According to Ari Schwartz, the vice president and chief operating officer of the The Center for Democracy and Technology, a well-known privacy watchdog, this sort of "email append" is common. "Experian, for instance, offers an email append service, so if a company provides your email address, Experian can provide your household information," Schwartz told us. "Companies will say 'Sign up for our mailing list,' and they can go out and get all of your other information." Experian owns HitWise, a comScore competitor, but it seems that HitWise doesn't collect quite as much personal information that comScore does. HitWise licenses most of its data from ISPs, and the company says this ISP data is kept completely anonymous. But more on that later. We're looking at comScore. The difference with comScore is that it can match Experian data with your internet habits. Mouse movements and keystrokes Once comScore knows who's in your house, its software can track the behavior of each individual user. Scrutinizing mouse movements and key stokes, it can easily distinguish between you and your wife and your daughter. "We can attribute over 90 per cent of the behavior to a specific person - though there is some ramp-up time, from a day to a couple of weeks," Chasin said. Again, this only happens in certain cases. The company tracks individual users for its main "Media Metrix" research service, but not with other services, including qSearch, specifically for search data, and comScore Marketer, for marketing info. These track at the machine level. Each month, 150,000 American users and 45,000 UK users play into the company's Media Metrix data. Josh Chasin But even with Media Metrix, Josh Chasin says, comScore does not share personal data with outside companies. ..... " "Well, he does acknowledge that the company may share your name or address with an outside firm in order to nab that Experian and Equifax data. "