Quote:
Originally Posted by Florence
Brettpoos is barking up the wrong tree trying to say it is how you asked the question.
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I would say that brettypoos is right. It
is how you ask the questions. Unfortunately… there are some who warn that you can’t build a new product using surveys. From
Identity - should be more about greed than fear:
I shared a few beers with a friend of mine who works at Saatchi here in London and his view is that the data you get from surveys is “complete tosh†- in his opinion, the only way to get good data is to run creative workshops in which you get people to design a product or service they might buy.
I’m sure that Webwise is consistent with the questions that Phorm had members of the public answer. But now, when presented with the final product, we’re resoundingly saying that it’s not something we want. The blog entry also goes to the point that’s been raised before: There’s nothing in it for us. Where’s the good free stuff, the even cheaper broadband or the cold, hard cash?