Now here's curious.
Not that I'm contemplating setting a business or anything like that. But I was looking at the UK Intellectual Property Office at trademarks (as you do).
I thought I'd see if Webwise was a trademark. And indeed it is.
Xara Ltd of Hemel Hempstead
Hewlett-Packard Development Company
BBC
These all overlap on purpose "09 Computer software, computer hardware, computer peripheral devices; parts and fittings for all the aforesaid goods" including the currently 'examined' but not 'registered' trademark application by Phorm:
Phorm UK
Presumeably this means, if its still being examined, there could be objections which force Phorm to seek a new trademark?
Trademark obviously doesn't matter, its still Phorm.
Interestingly they haven't registered the Phorm logo as a trademark,
only this rather shabby effort.