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Originally Posted by moroboshi
An all on demand future is I believe inevitable, (but through IPTV boxes). I can't see it happening on Virgin's platform though, as they have a pitifully small amount of content and the UI is absolutely abysmal. Compare the ugly BBC Micro style design in super chunky low-res to browsing TV shows and movies in super slick high-def on an Apple TV. They're worlds apart.
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Well I guess at some point you may be right - but I personally don't think it will happen in my lifetime - and I'm not that old!
There are too many people that simply enjoy putting the telly on and watching it - going all VOD makes an otherwise easy process one with menus, choices and effort. So if you are right, then I guess the benefit is that all TV watching will decrease.
The other point is that all-VOD has to be downloaded, streamed or somehow transferred to every individual recipient. And whilst technology in this area moves at an alarmingly fast rate - we are a long way away from point-to-point VOD being as bandwidth efficient as point-to-multipoint broadcast.