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					Originally Posted by  mark777
					 
				 
				I don't think there is much point driving it up unless they think something is going to happen to keep it up. Perception management? 
 
If a glowing PIA is released this evening and people see the share price increase today, they will be queueing up to buy in on Monday morning. 
 
To a large extent, the share price is all about perception. If it went down to 10p phorm would still be in business. They would have lost the ability to raise more cash, along with their business credibility though. 
 
Interesting day (I should get out more!). 
			
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 I would be very surprised if the PIA is coming out today, I know Simon is incredibly busy this week with an issue of international significance based on an email I received from him earlier in the week.  So I can't see it being the PIA as I can't honestly see him as having had time to finish it.
My FT contact suggests that maybe someone has put out a fresh buy note on it this afternoon, she is looking into the afternoon announcements to see if there is anything there.
If we are lucky Phorm PR team will be feeling a little braver and come back out from under their rocks, which would be nice, I kinda miss them.
Alexander Hanff