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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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One comment which may be of particular interest to information professionals is a final thought which Drayton left with the audience: if the Phorm models works for driving targeted and behavioural advertising on the internet, then it is perfectly possible that you can do the same for content. Drayton, an ex-newspaper man said he stood by the need for the editorial process (i.e. the editor making a judgement on what his or her readers want to see). But there may also be room for content sent to people determined by their previous search behaviour. The world of content and information may never be the same again.
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Just what we need... junk mail by web browser!
The author seems to have left his critical facilities at home though.
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