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Originally Posted by JohnHorb
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It is an interesting thought and I don't have any issues in principal with most of what he writes. I do however feel Hugo Drayton conveniently papers over the issue of the intra-ISP snooping with a pretty picture of the benefits of personalised content.
Front of my mind is an interesting exchange (of the pleasant variety) between myself and Simon Davies a few tens of pages back about browsers and the lengths companies like Phorm have to go just to get an overview of how a visitor exhanges information with several different websites.
I believe it is fundamentally wrong to do this in the ISP. The intra-ISP angle is just a way of forcing users to adopt something they clearly don't want, otherwise by now all browsers would have a unique UID or at the very least cookies would be accessible accross domains (given user consent). There isn't such an option even for users to opt-in with cookies and modern browsers.