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Old 08-05-2008, 21:43   #6143
JohnHorb
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by OldBear View Post
Thanks to Peter N over at the BT forums for this link: http://blog.iwr.co.uk/2008/05/behaviour-model.html

Most interesting part is:

Didn't someone previously mention 'function creep'?

OB

Edit, you just beat me John.
"Think of it, says Drayton, as a search engine for people. "

I'd rather not think of it at all. For obvious reasons, Phorm's spin to their (potential) customers is somewhat different to their spin to the end users.