Thanks to Peter N over at the BT forums for this link:
http://blog.iwr.co.uk/2008/05/behaviour-model.html
Most interesting part is:
Quote:
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One comment which may be of particular interest to information professionals is a final thought which Drayton left with the audience: if the Phorm models works for driving targeted and behavioural advertising on the internet, then it is perfectly possible that you can do the same for content. Drayton, an ex-newspaper man said he stood by the need for the editorial process (i.e. the editor making a judgement on what his or her readers want to see). But there may also be room for content sent to people determined by their previous search behaviour. The world of content and information may never be the same again.
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Didn't someone previously mention 'function creep'?
OB
Edit, you just beat me John.
