[grabbi]

Or even, could it be a GOAL of Virgin Media to eliminate Live TV off the Cable platform completely, and just have a whole network of On Demand?

My Girlfriend asked me a few months back if the Country, one day in the future, could just be On Demand, instead of waiting for schedules, and compiling a Playlist of Programs to watch.

Of course, my answer was "thats preposterous!" but upon thinking about it, and seeing the capabilities of the BBC iPlayer on Virgin, whose to say that every dedicated channel on the VM EPG COULDNT do the same?!

Finally, I came to the conclusion that it is entirely possible and likely that one day, all or many channels could follow suit with the iPlayer, and have that on one network.

If you want TV, you could go to Sky, but if you want programs on when you want them to be, then Virgin Media is the one for you.

The only thing you would see in the way of schedules, would be the waiting for programs to be added.

The only Down side? No ratings. Ratings would be completely abolished (well, on the Cable network they would be, anyway) and ratings could only be applied to programs actually watched ALL day as opposed to the 15 Minute ratings they have.

We have seen it before, you know. When Virgin removed channels like Flaunt, Scuzz etc. It was to bump up their own On Demand service, which doesnt touch the actual live TV Channels offering that music by some distance until all content viewable on the channels is available OD.