http://investors.virginmedia.com/pho...869&highlight=
Virgin Media Reports First Quarter 2008 Results
I won't repost it (huge) - but from reading through it they can ill afford any kind of exodus that the deployment of Phorm may bring. No wonder they were making "backing away" noises a couple of weeks ago:
In the first quarter it looks like they lost 7,800 ADSL subscribers...