Quote:
Originally Posted by lucevans
Taint it in the US or here?
I doubt that a privacy storm over here would damage their customer base much in the US (after all, they're a chain of retail stores, not an ISP, and the majority of the US public don't seem too bothered about their corporations behaving badly outside the US) and over here most people have never heard of them, and certainly wouldn't associate a retail store with their ISP (Maybe that's where we come in - educate the general public to the connection between the two?)
Unlike the Virgin brand - which has "Virgin" and the red logo in the name of each business, people aren't going to know that "BestBuy", "TalkTalk" and "Carphone Warehouse" are the same company....
Okay - I'm playing devil's advocate a bit this morning... I realise that we need to explore every and any avenue for publicity against Phorm-Webwise including relatively minor ones...so keep up the good work and the best of luck with your dissertation/finals  |
The press are stating that whereas existing shops will remain under the CPW brand, new retail outlets will come under the BestBuy brand (here in the UK and I presume the other 8 countries CPW does business in).
Given the publicity the BestBuy <> CPW deal is going to receive from the press (and already are doing) it is fair to assume that at least a reasonable percentage of the population will know about the relationship and of that percentage some will know about Phorm <> TalkTalk and therefore associate the BestBuy brand in a negative fashion.
I agree it is not a -huge- move contacting BestBuy but still a valid and important one all the same.
Alexander Hanff