Quote:
Originally Posted by Hank
Yes they are a bit vague on "Opt Out" aren't they?
If you look at all their communications they are almost too obviously averse to using those two actual words.
They say customers can choose to "Opt In" but to opt out customers will select "not to take part".
This is marketing at work, PR... It helps obfuscate and complicate not opting in. It's minor and some would say pedantic but but every little helps in their naughty mission on the marketing front! (IMHO)
Hank
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Going back through the PR it does look as if they originally intended to go ahead with the trials with the opt-out cookie, and then maybe move to a non-cookie based system if the privacy lobbying became too hot. However, it looks like
inter alia the ICO report spooked them re the legal position and is holding up the trials while they reconfigure. Probably also the cost of doing this and impact of opt-in is causing some internal tensions not to mention involving other parts of BT who may need convincing that this is a good thing to do. So if the trials don't go ahead it will obviously tell us something about phorm's long term future in the UK, but I believe so too will it if they decide to 'publish and be damned' and go ahead with a cookie based trial exposing BT to potentially substantial financial penalties.