Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 07-05-2008, 20:28   #5965
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by serial View Post
I posted this on badphorm a while ago, but with Berkett now talking about reducing churn, seems more apt:

From the patent here:
http://www.wipo.int/pctdb/en/wo.jsp?...3&DISPLAY=DESC
I note how in the patent they discuss throwing ads at people looking at competitors, my real concern is how long before they simply block the competitors? Also, how is advertising your own services classed as "relevant targeted advertising" if the subscriber is actually browsing nothing but your competitors? To me it would seem wholly irrelevant advertising.

Alexander Hanff
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