[serial]

Originally Posted by Florence

Well VM have also hit the timesonline with their reduced churn they leanrt to cook the books also.

http://business.timesonline.co.uk/to...null&offset=24

Are we all daft or something does he not think VM customers are digital literate?

What is the churn now then I left so that is one more that it would have been

I posted this on badphorm a while ago, but with Berkett now talking about reducing churn, seems more apt:

From the patent here:
http://www.wipo.int/pctdb/en/wo.jsp?...3&DISPLAY=DESC

From the above, it will be appreciated that there are many potential advantages to ISP-level monitoring of network traffic. Moreover, many of these advantages may be obtained through anonymously-gathered information, that is, through anonymously gathering current page information, browsing history, browsing configuration, IP address, etc. Listed below are further exemplary applications of the described system and method.

ISP Churn Rate Reduction The described system and method may be employed to target likely ISP defectors (user's whose browsing behavior indicates they may discontinue the ISP subscription) with targeted promotional messaging. Customers leaving to competitor ISPs may be targeted with competitive offerings or other targeted content.