View Single Post
Old 07-05-2008, 02:12   #5908
Chroma
Inactive
 
Join Date: Apr 2008
Posts: 30
Chroma is on a distinguished roadChroma is on a distinguished road
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
So in essence they could see that your browsing moneysaving expert and pass along this nice little nugget to say experian or some other credit scoring firm who could then flag you as a credit risk. Experian would merely have to be an OIX partner for this to take place.

As to the reputation. They where previously known as 121 media whos primary line of work was spyware, they offered up a toolbar for internet explorer that logged everything you did in order to pass these details on to their partners.
This software i might add was neigh on impossable to uninstall without a graduate degree in computer science.
Hopefully this should raise an eyebrow or two on MSE.

Im aware its scaremongering, but is that any worse than Phorm spin?
I figure if it gets even 3 people to look further into the matter then nope.

EDIT:
Quote:
Originally Posted by Mark777
Why do they always pick names that sound like toxic waste?
The more esoteric the name the better, it suits finantial types well and it gives management a hardon. you need only read a few mission statements to understand that a completely unconnected sequence of random vague buzzwords is the way forward.

<A breif excursion into the mind of a suit>
PHORM?
WTF does that even mean?
I dunno but it sounds high tech, means they must have boffins involved that know something other people dont.
Other people will want to understand it so they'll buy it.
This means money!
MMMMmmmmmm MONEH!
Money is good, where do i invest in order to maximise my gains from this?
ooooooh look theres a company golf tournament comming up!
[out to lunch]
</end breif excursion>

So as you can see the more technologicaly vague the name the better.
Guidelines:
Stick to substituting one letter for two or removing a letter (ie: f =ph, n = pn or qu = Q)
Greeks and romans where smart, use greek/roman gods, mythology wherever possable, abundant uses of X, Y and Z also add a tech vibe, greek alphabet is also a winner!
μPromethius or Æherzure is bound to make money on the stockmarket, it could take decades before anyone even figures out what the hell they do!
Chroma is offline