Well VM have also hit the timesonline with their reduced churn they leanrt to cook the books also.
http://business.timesonline.co.uk/to...null&offset=24
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Then he puts it simply: “We have a compelling brand — Virgin — that is absolutely consumer-focused. We can help people navigate through the digital complexity.”
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Are we all daft or something does he not think VM customers are digital literate?
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Berkett counters that you can’t invest in selling heavily until you have reduced churn to a minimum. “In a subscription business, if you don’t keep customers, having an amazing sales team is a waste of time. What you need is customers who will become advocates. That is crucial.”
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What is the churn now then I left so that is one more that it would have been
