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Originally Posted by AlexanderHanff
Here is an interesting little thread. Seems Phorm is not popular with affiliate networks either:
(Source: Affiliates4U)
Alexander Hanff |
An interesting find but one I feel that if phorm does sign up to use their networkl for advertising then the customers identity will become known to the phorm number/ customer ip/customername/address/banking (if they actually purchase).
There is no way to send someone targeted adverts without someone being able to reconnect everything if the person buys. There fore if this is forced on the customers best advice is to go back to buying in the high street and drop the online shopping like a hot potato.
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Why there needs to be any stance?
I see it pretty clearly with 2 options>
1. Any Phorm advertiser (or Phorm itself) signs-up with affiliate networks. The banners from merchants are being served on Phorm publisher websites - that is a network of sites that signs-up to the ad exchange. Every impression needs to be booked and paid for to Phorm just as with any other banner advertising network. If there are any sales throughs these banners then Phorm/Advertiser profits. No stealing of commision just regular advertising. how is it different from any other online marketing channel?
2. Phorm starts to replace affilate links on other sites with its own - how different is it from any other spyware that is already forbidden by all the networks?
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Love the second one since that is what they said would happen they replace adverts on sites that have them to relevant ones. The stumbling block is who is guilty of the spyware is it Phoirm who are inciting the ISPs to break the laws or the ISP for allowing the spyware?
Since most people copyright their websites what is there to stop the site owner adding in that if any adverts are altered that this woudl be seen as spyware?