Touching on what Dephormation said about ISPA
From the ISPA code of practice
http://www.ispa.org.uk/about_us/page_16.html
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4.1 Members shall comply with UK legislation relating to data protection.
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so no interception then
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4.3 Where Services involve the collection of personal information, such as names and addresses, from individuals (Data Subjects), Members shall make it clear to Data Subjects the purpose for which such information will be used. Members shall also identify the data user (if different from the Member or Data Subject) and give the Data Subject the opportunity to object to such usage where it is not essential for provision of the service.
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Now I really don't think Phorm/webwise is essential for provision of service.