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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Originally Posted by SpinyNorman
Im just about to email APWG and I notice that Frontporch is also a sponsor!
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Interesting:
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After years of targeting individuals who loaded up their PCs with unauthorized copies of songs, movies and TV shows, copyright owners now are turning their attention to Internet service providers -- including cable ops, telcos and others -- whose broadband data networks are instruments of illegal content access and sharing of illegal files. Copyright owners want ISPs to take a stronger role in proactively notifying users of potential abuses.
The good news is that new technologies are emerging to help operators with these sticky concerns, including online messaging systems. These systems dispatch warnings directly to Internet-connected subs' PC screens if they're downloading unauthorized content. And, beyond heading off copyright abuse, an operator also can use these tools for other purposes including keeping customers updated on the likes of localized network issues.
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Phorm may not only be about targeted ads. Big business is trying to protect its honeypot. Simon, we need your help.
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