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Originally Posted by 80/20Thinking
At the moment I'm trying to come to terms not just with these tectonic shifts within industry, but also the extraordinary chasm that is opening up between the ad market and the new regulatory regime.
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I agree with the idea, that a profile is a brilliant way of making adverts relevant. The sticking point for me is and always will be the intra-ISP data gathering aspect.
If you believe that an IP stream is a rich source of information that ecapculates some of the most sensitive personal information about individuals, and you believe in the right to privacy in communications, which no doubt you do, then please ask yourself about the moral issue of allowing a company to harvest information from that stream.
Morally, if I’m against any person listening to my phone conversations, is it any different to consider that a machine should be classifying my web browsing stream?
The answer I came upon was: it depends. And what does it depend on? It depends on what the machine does and who has access to the output. But this question then always leads back to questions of regulatory controls and software validation – proving conclusively what the machine actually does.
If Phorm is allowed to install intra-ISP profiling equipment, others will follow suit. Which body in the UK has the capacity and expertise to oversee effectively this emerging market?