Quote:
Originally Posted by serial
If, as is being rumoured, BT/Phorm remove the cookie based system then this will require a change to the report.
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I am aware that BT have stated publicly (and to me in emails) that they are working on a way of allocating people to the trials using a non-cookie opt-IN, with people declining the trial not requiring an opt-out cookie to remain on their machine. They have not guaranteed that it will be ready for the trials.
I haven't read anything so far that suggests anyone is working on a cookie-free Webwise/Phorm profiling system. So if there is something reputable out there, stating otherwise, does anyone have a reference to it?
Remember that Kent's current policy is to accuse us of scare-mongering. Alex did really well on the Click interview rebutting that accusation with FACTS. IMHO we have to follow his example and be careful about unsubstantiated rumours or we fall into Kent's trap. I'd rather Kent Ertugrul fell into his own traps (which he does, quite regularly nowadays.)
I've been pestering BT fairly frequently recently, and they have so far been responding promptly - not always clearly, not always comprehensively, but they certainly haven't dropped even a hint that they are looking at a cookie-free Webwise/Phorm profiling system.