Quote:
Originally Posted by R Jones
Simon already pointed out in the interim privacy report that a proper PIA was not in fact possible, owing to the late stage at which he was asked to do it. He points out that he will be following a PIA methodology, but for a proper PIA he should have been in there at the beginning, not after the technology had all already been designed and set up. He then gives a list of all the bad things that result from leaving the PIA till late in the process. Most of those bad things have indeed happened including frantic retrophitting of the technology by BT and a massive loss of trust by the public.
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So you admit then that any subsequent PIA is flawed by the nature of the fact it comes too late in the process?
I'd suggest then that the PIA whenever we see it is not worth the paper it is printed on and we as consumers have every right to ignore the findings.
There are strict guidelines for such important documents and if they are not met, either through impossibility or inadequacy then it results in nothing more than a statement of opinion.
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Quote:
Originally Posted by Dephormation
Disagree.
The behavioural targetting model relies on the passive consent of the publishers.
If I don't want my content scanned by Phorm for keywords (why would I? I get no benefit from my readers being enticed away by keywords derived from my content) then I will act to prevent that.
I think it is possible the Government will eventually prohibit this technology. It might be legal elsewhere, but it certainly shouldn't be legal in this country without the consent of the content copyright owner being respected.
Otherwise its simply theft. It a disincentive to content creation and innovation. And that's not good for an economy.
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I think I'm being misunderstood. I stand by the belief that this is an area of marketing that can and will only grow. I reiterate the belief that it will not happen inside of the currently proposed technology which you go on to describe.