Quote:
Originally Posted by Pasanonic
I've said all along that targeted advertising will come.
|
Disagree.
The behavioural targetting model relies on the passive consent of the publishers.
If I don't want my content scanned by Phorm for keywords (why would I? I get no benefit from my readers being enticed away by keywords derived from my content) then I will act to prevent that.
I think it is possible the Government will eventually prohibit this technology. It might be legal elsewhere, but it certainly shouldn't be legal in this country without the consent of the content copyright owner being respected.
Otherwise its simply theft. It a disincentive to content creation and innovation. And that's not good for an economy.