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Old 02-05-2008, 19:36   #5415
Hank
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by warescouse View Post
Totally agree and if the advertising annoys me I can switch channels to another demographic.
Yeah, you can NOW, but TV will be a data stream like web and it will be to your house and you will be profiled by the programmes watched in your house and your ads will be targeted more specifically to you, not just on the channel. Therefore the channel will not sell the space (or they might... but your provider could inject their adverts instead... sounding familiar?)

Maybe not yet, but it'll come unless (and I think Alexander said this) - unless the Government get their act together now and deal with the privacy issues now and for the future.

Hank