Quote:
Originally Posted by SMHarman
Advertising on TV is not targeting to you it is targeted to a demographic that fits the channel, just like current web advertising targets the demographic that visits the site not you personally.
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Totally agree and if the advertising annoys me I can switch channels to another demographic. With targeted advertising like Phorm (even if it was legal), the demographic adverts would hound me regardless of which channel (or website) I switch to and other users of my PC could get my demographic fit.
So in reality target advertising claims are a bit misleading and to also infer that they are somehow 'better' for you is also misleading?