Quote:
Originally Posted by SMHarman
Advertising on TV is not targeting to you it is targeted to a demographic that fits the channel, just like current web advertising targets the demographic that visits the site not you personally.
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Well yes but it is still targeted. and I think that is all I said.
It is a growing market and as more of us use digital TV it will be easier to compile viewing habits to better provide adverts targeted at programme breaks but more specifically at the viewer of those programmes.
http://www.brandrepublic.com/News/80...ad-break-peak/