Quote:
Originally Posted by ceedee
The really big money is waiting to be able to deliver ads to your mobile phone targeted on your location -- tracked either by gps or by mast triangulation!
(I suspect this is why Google are investing heavily in developing and promoting the Android mobile OS -- the worldwide mobile ad market is expected to dwarf even tv advertising in coming years.)
If this gets packaged properly so that it's useful for the user (try searching for pizza on Google Maps, for instance, or train station) and helps the mobile telco to keep prices falling, then that's fine by me.
But selling my number and frequent visited locations to the highest bidder (like Phorm) would be unacceptable and I'd transfer my mobile to avoid it.
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Indeed. There is already a company ( forgive my vagueness, I'll look it up after I type ) who are offering UK students free mobile phones and free minutes in exchange for nothing more than accepting texts from advertisers.
That again is acceptable to me, there is a clear benefit for all parties and there is choice. ( take it or leave it )
I'm with O2 and I get a few texts from them regarding 02Active content that I have no interest in. ( if they had any kind of profiling they would realise that I'm 42 years old and use an XDA exec and might think why on earth I would want ringtone downloads of the latest snoop diggity dong and wallpapers of rough girls younger than my daughter and then discontinue that spam) but to be honest I see less than 3 a month.
Advertising can't be fought, it is the reason we have so much product and choice these days. Regulation is the only way to keep advertisers in line and we have to maintain pressure to see that advertisers stay on side.
---------- Post added at 18:50 ---------- Previous post was at 18:42 ----------
Quote:
Originally Posted by Bonglet
Isp's are making a profit belive it or not, and i never said for one moment isp's shouldnt make a profit, if an isp thinks they need a better profit as with many they increase prices yes? not throw some illegal data mining operation with features of Targeted (lol) advertising and bigger lol phising.
If i supplied you a budget for a house and you built the house with inferior materials to do it and between certain hours of the day i'd have to redesign your house by pulling the odd wall down for a period of hours a day or leave you with no bathroom till the end of the month (as in aup but thats another subject) would this be a fair reflection on the price you paid for the house? or could you just stay honest and increase your budget to pay for this instead of mis-selling.
Im off to the retarded paranoia school again for a while to chat to like minded people and leave the more well informed and more educated people to spin how advertising rocks and forget about the real issue.
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That's just silly and a poorly aimed personal attack.
If you have financial reports for the ISPs showing the profit then please show me that in the single area of direct service provision NTL are making a profit. I know they are not and it is this company i'm talking of.
And again, you imply that because I accept advertising as inevitable that I also accept that malpractice is acceptable. That again is insulting.
I'm not getting into the house analogy now because it strays too much from the debate and what you have said actually has no relevance to my original comment.