Quote:
Originally Posted by Pasanonic
I think it is inevitable that targeted ads will come ( as they already do on TV )
I don't actually have a problem with that ( as said above ). There just has to be a legal and acceptable ( to all parties ) way of doing it.
Advertising is the biggest industry in the world, one of few still growing and targeting your customer precisely with items relevant to him is the number 1 factor in being a success. It's not even something to be scared of if we as consumers are given a little more respect than has previously happened.
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The really big money is waiting to be able to deliver ads to your mobile phone targeted on your location -- tracked either by gps or by mast triangulation!
(I suspect this is why Google are investing heavily in developing and promoting the Android mobile OS -- the worldwide mobile ad market is expected to dwarf even tv advertising in coming years.)
If this gets packaged properly so that it's useful for the user (try searching for pizza on Google Maps, for instance, or train station) and helps the mobile telco to keep prices falling, then that's fine by me.
But selling my number and frequent visited locations to the highest bidder (like Phorm) would be unacceptable and I'd transfer my mobile to avoid it.