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Old 02-05-2008, 17:41   #5395
vicz
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Join Date: Apr 2008
Location: UK
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by Pasanonic View Post
You see I really don't mind advertising on the net. I don't see any of it anyway. I and others can do more to educate the average user to ensure that he sees less advertising if he chooses ( I've yet to test IE8 yet but it is sat here waiting for install, and I've used FF3 a little but until there are release candidates I won't do into how the consumer can use these products in a manner that strips all of the bits that are intrusive or irrelevant )
Adverts are going to happen and people like me are going to ensure we never see them.
All I ask is that my ISP operate in a manner that is moral and legal when handling my data and don't fall foul of interception of communication laws.

Actually, just thinking about it, I don't understand why the ISPs need Phorm. I know that NTL manage all my data and I'd be much happier for them to use that data ( legally ) to create anonymous data profiles so that their advertising could be made more relevant if it meant that they can profit and I can get my 100mbit connection back at last without having to re-mortgage.

Phorm just seem to me to be a sleazy middle-man with a very murky past. Cut them out and I might be willing to contemplate this future with a better attitude.

Regards

Craig
Yes well at the moment thanks to Safariblocker I also seldom see ads or popups but I regard that as a temporary minor victory but inevitably some new form of ad will come along that we will struggle to manage. Already for example, when browsing via 'digg' I often get so fed up with simple articles being spread over several web pages (so they can fit more ads in) that I just stop reading them. The amount of advertising around at the moment is just about manageable. It was the animated Flash movies and shouting out 'smilies' that drove me to the ad blocker solution, but what will come next? For example, with layer 7 interception, even without phorm, it would be easy to inject an ad-plastered 'page loading' page before your web page was retrieved. Or even periodic ad breaks forcing you to page through several ad pages before resuming browsing. Unless we are prepared to pay a realistic amount for a quality broadband service this creeping death by advertising seems inevitable. The ISPs see content providers making big bucks and want a slice.

Just a thought, we have all tended to focus on phorm's analysis and profiling, but it is the ISPs abuse of our data stream that we need to be fighting. /RANT
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