Quote:
Originally Posted by vicz
I fear you are right Craig. Due to advertising the mass-market Internet will become as unusable as US teresstrial TV is unwatchable. Inevitably cheap and poor will oust quality. Which is maybe why the end of 'net neutrality' may not be such a bad thing after all.
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You see I really don't mind advertising on the net. I don't see any of it anyway. I and others can do more to educate the average user to ensure that he sees less advertising if he chooses ( I've yet to test IE8 yet but it is sat here waiting for install, and I've used FF3 a little but until there are release candidates I won't do into how the consumer can use these products in a manner that strips all of the bits that are intrusive or irrelevant )
Adverts are going to happen and people like me are going to ensure we never see them.
All I ask is that my ISP operate in a manner that is moral and legal when handling my data and don't fall foul of interception of communication laws.
Actually, just thinking about it, I don't understand why the ISPs need Phorm. I know that NTL manage all my data and I'd be much happier for them to use that data ( legally ) to create anonymous data profiles so that their advertising could be made more relevant if it meant that they can profit and I can get my 100mbit connection back at last without having to re-mortgage.
Phorm just seem to me to be a sleazy middle-man with a very murky past. Cut them out and I might be willing to contemplate this future with a better attitude.
Regards
Craig
---------- Post added at 17:27 ---------- Previous post was at 17:23 ----------
Quote:
Originally Posted by mark777
The reason the ISP's are not profitable is because for years the have concentrated purely on increasing customer numbers at the expense of all else. Get the numbers and the profits will come later.
They need to think of a better way of making profits than deploying something like Phorm. It's not inevitable that targetted ads will come. In fact it's fairly simple for the Government to ensure it doesn't, so start kicking now, when they are on the floor.
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I disagree. I think it is inevitable that targeted ads will come ( as they already do on TV )
I don't actually have a problem with that ( as said above ). There just has to be a legal and acceptable ( to all parties ) way of doing it.
Advertising is the biggest industry in the world, one of few still growing and targeting your customer precisely with items relevant to him is the number 1 factor in being a success. It's not even something to be scared of if we as consumers are given a little more respect than has previously happened.