Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

mark777 · 02-05-2008, 18:22

The reason the ISP's are not profitable is because for years the have concentrated purely on increasing customer numbers at the expense of all else. Get the numbers and the profits will come later.

They need to think of a better way of making profits than deploying something like Phorm. It's not inevitable that targetted ads will come. In fact it's fairly simple for the Government to ensure it doesn't, so start kicking now, when they are on the floor.

02-05-2008, 18:22	#5392
mark777 Inactive Join Date: Mar 2008 Services: 0.4 Mbps BB + Phone Posts: 447	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] The reason the ISP's are not profitable is because for years the have concentrated purely on increasing customer numbers at the expense of all else. Get the numbers and the profits will come later. They need to think of a better way of making profits than deploying something like Phorm. It's not inevitable that targetted ads will come. In fact it's fairly simple for the Government to ensure it doesn't, so start kicking now, when they are on the floor.