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Old 02-05-2008, 17:02   #5389
Pasanonic
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Join Date: Apr 2008
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by BetBlowWhistler View Post
With reference to people asking 80/20 to drop Phorm - even at this stage where I've lost my job and moved on, I would still probably work for BT again if they (for example) asked me to come back and help them design this platform so that it was as compliant with the law (assuming that's possible).

Even though I dropped them in it, I did it for (what I believe to be) the right reasons. Those same reasons would mean I would feel obligated to go back and help them fix their mess (on everyone's behalf).

Does that make sense to you?
Makes perfect sense to me.
In the same manner that I enjoy seeing an upturn in the share price every now and again as it invariably allows for some margined day trades when the price again drops with every bombshell.
I might despise this phorm/webwise business model and have nothing to do with it but I'd not expect anyone here to object if I decided to make a little money every time some idiot comes along and makes large buys in a bid to bolster the price and inevitably the shorters jump in gleefully waiting for that drop.

I've said all along that targeted advertising will come. It is as sure as your granny could suck eggs. It might not happen with phorm and it certainly won't happen with the current tech proposed but it will happen. This sector is the fastest growing market on the planet and it is moving into a tech area that is still the only market that could pay off its long term debt and still be in a position financially to weather the upcoming ( and in some areas current ) financial downturn and lack of investor confidence.

We have to accept that it is going to come, The reality is that service provision in the UK is not profitable ( hence we have seen all those small start-ups come with so much fervour and go with not so much as a whimper )
All we can do is hope that our ISPs listen to our concerns and implement this in a way that is open, transparent, legal and profitable to all parties. In that I mean that we the consumer benefit from better service and products as a direct result of the ISP making better profit plus the content providers making profit too.

I reiterate though that this current proposal by Phorm is a non-starter and if the PIA says anything different I expect I shall be the first to cry foul. I especially will be getting my ICO PIA handbook out and requiring answers to questions regarding the framework of the PIA, the initial screening process and especially asking to see that all ICO criteria for a full scale ( which is required seeing as this is a high risk privacy area ) PIA were rigorously adhered to. ( something I doubt as I have seen no mention of any polling of the people most affected by this. i.e. Us, the ISP consumers.

I certainly feel that the stakeholder analysis criteria will not have been fully met.

regards

Craig.
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