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Old 01-05-2008, 22:36   #5309
Portly_Giraffe
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by popper View Post
Front Porch use the same DPI Kit and interception as Phorm and NebuAd , but pass their data collection on to other Ad services rather than feed and run their own direct ad webwise type service.... as far as i understand at least...it may be different today?"
Front Porch differs from Phorm in two important respects. First, their origins were as an honest ISP and not as a malware parasite. Second, they have kept a low profile (or so a Google search would indicate). That probably explains the lack of controversy to date.

Indeed it isn't clear exactly what their product does: does it simply look at IP addresses/domains, or does it rip the data envelopes open and carry out deep packet inspection? My view is that either way, it is wrong, but if it sticks to IP addresses and doesn't inspect data then we'd keep the campaign better focussed by sticking to those products which are more intrusive such as Phorm.

Notwithstanding that, I think there's a case for madasafish to answer: why is their implementation of Front Porch opt-out rather than opt-in?
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