Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

popper · 01-05-2008, 21:38

Front Porch use the same DPI Kit and interception as Phorm and NebuAd , but pass their data collection on to other Ad services rather than feed and run their own direct ad webwise type service.... as far as i understand at least...it may be different today?

i had not looked at Front Porch's tech details as yet as it was thought they hasnt got to the Uk at the time, but now it may need addressing!

this report is dated April 3rd 2001, have they been breaking the RIPA all this time (well since it became law)in the UK, how about the other laws in Alexanders PDF too, as they have been around far longer..

the linked page says they/Front Porch dont use cookies so that leaves direct ISP given (as per the EU data commissioners point) personal IP address as per the NebuAd way.....

mel on http://www.ispreview.co.u #24
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Saw this news item from 2001 Front Porch Signs Major ISP; Madasafish Subscribers to Gain Enriched Experience With Personalized Content Delivery posted on badphorm!
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Why Phorm Webwise is Bad
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http://findarticles.com/p/articles/m..._3/ai_72690188
"Front Porch Signs Major ISP; Madasafish Subscribers to Gain Enriched Experience With Personalized Content Delivery

Business Wire, April 3, 2001

SAN DIEGO--(BUSINESS WIRE)--April 3, 2001
Front Porch Inc., a developer of intelligent network services that enable ISPs to distribute personalized content to Internet users, broadened its online media network by signing one of Europe's fastest growing ISPs, London-based Madasafish.

Under the terms of the contract, Front Porch and Madasafish will partner to manage the ISP's entire advertising inventory utilizing Front Porch's anonymous, cookie-free user profiling and content insertion system.

Madasafish has become known in Europe not only for its youthful and funky brand appeal but for its unique marketing approach that encourages its members to define the types of services and information available including music, movies and games.....
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01-05-2008, 21:38	#5299
popper Inactive Join Date: Jan 2006 Posts: 3,270	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Front Porch use the same DPI Kit and interception as Phorm and NebuAd , but pass their data collection on to other Ad services rather than feed and run their own direct ad webwise type service.... as far as i understand at least...it may be different today? i had not looked at Front Porch's tech details as yet as it was thought they hasnt got to the Uk at the time, but now it may need addressing! this report is dated April 3rd 2001, have they been breaking the RIPA all this time (well since it became law)in the UK, how about the other laws in Alexanders PDF too, as they have been around far longer.. the linked page says they/Front Porch dont use cookies so that leaves direct ISP given (as per the EU data commissioners point) personal IP address as per the NebuAd way..... mel on http://www.ispreview.co.u #24 " Saw this news item from 2001 Front Porch Signs Major ISP; Madasafish Subscribers to Gain Enriched Experience With Personalized Content Delivery posted on badphorm! __________________ Please sign the petition against ISPs monitoring your browsing activity for advertising purposes Why Phorm Webwise is Bad " http://findarticles.com/p/articles/m..._3/ai_72690188 "Front Porch Signs Major ISP; Madasafish Subscribers to Gain Enriched Experience With Personalized Content Delivery Business Wire, April 3, 2001 SAN DIEGO--(BUSINESS WIRE)--April 3, 2001 Front Porch Inc., a developer of intelligent network services that enable ISPs to distribute personalized content to Internet users, broadened its online media network by signing one of Europe's fastest growing ISPs, London-based Madasafish. Under the terms of the contract, Front Porch and Madasafish will partner to manage the ISP's entire advertising inventory utilizing Front Porch's anonymous, cookie-free user profiling and content insertion system. Madasafish has become known in Europe not only for its youthful and funky brand appeal but for its unique marketing approach that encourages its members to define the types of services and information available including music, movies and games..... "