On a related note, this is a fun fun read :
http://www.brandrepublic.com/DMDaily...datory-opt-in/
"LONDON - The direct marketing industry would face ‘armageddon' if mandatory opt-in was imposed in the UK, DMA chairman Rosemary Smith has said.
Her comments came three weeks after the Information Commissioner Office's decision to impose an opt-in only regulation on the ad-targeting system Phorm.
Smith, also a director of data protection law consultancy Opt-4, said that the market would "change dramatically" if all businesses had to obtain permission before contacting new or current customers."
I note with interest how she muddies the waters, since the "Direct Marketing" industry really has very little to do with contacting
existing customers, and in fact (AFAIK, IANAL, etc) there isn't any legislation existing or mooted that prevents you from doing so, unless you want to sell them something outwith your current relationship, in which case they
aren't your existing customer.
Having had the distinct misfortune to have had a personal look inside of the grey areas of such "marketing" (A euphemism for "hard selling"), I think bringing down Armageddon upon it would be an excellent thing. IMHO it's a poisonous industry full of poisonous people, and does nothing but spread a low grade, gritty, hard to remove evil into the souls of all those whom it touches.
It's because of the constant whining and lobbying of people like the DMA that we are where we are today with Phorm, if ICO and co had taken the bit between their teeth when they had the chance..., well, to late for recriminations now. Bring on the fire and brimstone, say I.
Other opinions may be available (they'll be wrong though
)
---------- Post added at 09:40 ---------- Previous post was at 09:34 ----------
Quote:
Originally Posted by OF1975
Thanks Alexander. I appreciate that very much. I understand that Simon is very busy not just with the 80/20 stuff but also with his campaigning for P.I. such as the council use of RIPA issue etc etc. That said I think its urgent that this footage is released very soon as it has been dragging on and the longer we wait the more people will speculate as to what is going on. Get some sleep and once again thanks.
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I rather suspect that 80/20 have the problem faced by a lot of small start up companies, in that they have become victims of their own success and are finding it hard to keep up with commitments.
Cut them some slack, I'm sure they will post the video when they get a chance, probably in tandem with the PIA. I know they gave a date that has passed, but we've all missed deadlines. Well, I have, but then I was a coder for 7 years
