[vicz]

This is mostly how it works: Journalist (usually bored) turns up, watches a short presentation usually while doing emails or texting his/her gf/bf, picks up press kit which will include press release paper and usually on floppy or usb stick so the poor journo doesn't have to do too much typing. Attacks the buffet and booze, then maybe a quick 10mins 1-to-1 with K*nt, so long, thanks for all the fish, no thinking required. Anything controversial or potentially libelous then edited out by the sub 'so as not to worry legal' or p-off sponsors.