Cable Forum - View Single Post - Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

3x2 · 30-04-2008, 11:59

Yes - blocking wouldn't be my first option but if Phorm/ISP's leave us no other option ...

The fact is that while much of the backlash has focused on the customer there is another side to the scheme - ISP's abusing their unique position to steal content and use it to enhance their product. I don't think so.

It is clear from the Stanley document that they (advertisers investors etc) view the 70% 'long tail' as a free and untapped (pardon the pun) resource, prime for exploitation in the new grand scheme. I think content providers may, rightly, have a different view.

30-04-2008, 11:59	#5141
3x2 Inactive Join Date: Mar 2008 Posts: 91	Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797] Yes - blocking wouldn't be my first option but if Phorm/ISP's leave us no other option ... The fact is that while much of the backlash has focused on the customer there is another side to the scheme - ISP's abusing their unique position to steal content and use it to enhance their product. I don't think so. It is clear from the Stanley document that they (advertisers investors etc) view the 70% 'long tail' as a free and untapped (pardon the pun) resource, prime for exploitation in the new grand scheme. I think content providers may, rightly, have a different view.