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Old 30-04-2008, 11:07   #5138
3x2
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by manxminx View Post
Well, the trials have been on hold while BT investigates alternative opt-out methods that do not require cookies to be placed on users' computers.
The simplest option would be to point opted in clients at a separate proxy server (phorm kit). This would be opt in because the client would have to actively change their browser settings in order to receive the 'benefits'.

Of course any active opt-in scheme is a non starter because the whole scam is based on an everyone being in.

Whatever BT decide they will still have no way of obtaining content provider consent.

The delays are more likely BT figuring out how to make the whole scheme less easy to detect for both client and server. If it does turn out to be difficult to detect then I, as a content provider, will simply ban BT address ranges.
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