Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 29-04-2008, 13:56   #5039
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by jelv View Post
I wonder if the "cookieless" system will just be for the opt-in opt-out aspect only. Having read the description of how the Phorm system works I can't see how they could remove the cookies containing the UIDs without a very, very significant redesign of the whole system.
Yes it would be for non opt in customers only. If customers have given their illphormed consent then there are no issues with the customer with regards the cookies. There are still issues under RIPA, PECR, CMA, FA, CDPA etc. as I mentioned above.

Alexander Hanff

---------- Post added at 13:56 ---------- Previous post was at 13:50 ----------

Quote:
Originally Posted by Florence View Post
I will copy and paste this onto ISPreview since it brings into play the point that any alterations to what phormn planned could be to costly so it looks like thye will try to force a law change which will be another step into the dark for the public of UK and our freedom of speach, action and choice...
A law change is not a good idea either. It will alienate the public and privacy groups as well as political representatives/bodies in the EU and UK. It is likely the House of Lords would try to delay the process as long as possible too, and they would need to unratify (if that is even possible?) several EU Regulations/Directives and Conventions or they would most certainly be open to action from the European Commission and the European Court of Human Rights/European Court of Justice.

The timeframe for legislative changes would be significant and BT etc. need to roll this out as soon as possible before someone does come up with a competing "legal" (or less illegal) model and Phorm+Investors+Partners end up with egg on their face and an unsellable product.

Alexander Hanff
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