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Old 26-04-2008, 01:45   #4872
Paddy1
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Quote:
Originally Posted by CaptJamieHunter View Post
BT (or any ISPs who sign up to Phorm) will have no access to the Phorm equipment.
I've been wondering about this. Why are BT et al allowed no access to the software running on the phorm box(s)?

From what we have been led to believe, all they are doing are some cookie placement, 307 redirects, ad placement and profiling of pages visited.

Cookies... duh!

307 redirects are a standard HTTP protocol mechanism.

Ad placement is just placing a pic in a given box based on a randomised or prioritised queue.

Profiling involves (from what I remember) removing chaff and generating a list of the most commonly used words on the page that was browsed and then categorising it.

None of this requires any commercially sensitive algorithms or coding. The whole system is actually pretty simple and I could probably have a good stab at writing it in a few hours.

There is NO reason why phorm could not supply the software to the ISPys in source code format and allow them to inspect the code and build and deploy it themselves.

Why the secrecy?

Why the apparent willingness of the ISPy network engineers to jeopardise potentially their careers and possibly time at her nibs's pleasure or loss of serious pocket money of the managers in allowing it?

I think we should be told.
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