Has anyone seen or mentioned
http://www.theregister.co.uk/2008/04...rial_ad_firms/ yet?
"The Anti-Spyware Coalition has launched a review of
Phorm,
NebuAd, and other behavioral targeting firms that track user data from inside the world's ISPs.
Today, the ASC - a collection of anti-spyware companies, academics, and various consumer advocates -
announced a new internal working group to decide how Phorm and the Phormettes will affect the organization's overarching policies on spyware....
[snip]
Phorm hasn't officially rolled out its service, but it has agreements with BT, Carphone Warehouse, and Virgin in the UK (though Virgin insists this does not mean it will actually use the service). Carphone has said it will ask for user consent before turning Phorm on, but the others have not. In 2006 and 2007, Phorm conducted trials on BT's network without telling customers diddly."