Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
View Single Post
Old 25-04-2008, 16:12   #4822
SMHarman
Inactive
 
Join Date: Jun 2003
Services: Cablevision
Posts: 8,305
SMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronze
SMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronzeSMHarman is cast in bronze
Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Quote:
Originally Posted by Bonglet View Post
Also for the first time,potentially the entire stock of Internet websites becomes available to carry advertising, opening up the ‘long tail’ of hitherto un-monetisable sites (So even non oix sites will carry advertising they never had before and be more obstrusive while maybe cutting out the website owners add income by covering up their sponsors ads.).
The Phorm hardware is on the outbound request, not the inbound response, though I guess both will be going through the same switches.
Unless the site is signed up to OIX it will not suddenly be getting new OIX adverts. If it is subscribed to OIX then the adverts sent back from the OIX server will be targeted, not blanket.
This bit of your post is a little misleading, though to caveat this, it has been discussed that Phorm hardware does have the ability to modify response pages.
SMHarman is offline