[Bonglet]

I have had no reply to any queries i made to virgin media r.jones

lets have a look at phorms pledge.

The Phorm Proposition
Phorm’s OIX platform promises a revolution in online advertising and privacy. By
guaranteeing the anonymity of the browsing activity of ISPs’ customers (Wrong The cookie linked to the ip can be classed as an identifier), the OIX effectively opens up the entire Internet to advertising.
For the first time, the
entire browsing behaviour of a consumer across the entire Internet can be profiled
– and not just within the limited confines of ad networks (Admission to profiling everything).
Also for the first time,potentially the entire stock of Internet websites becomes available to carry advertising, opening up the ‘long tail’ of hitherto un-monetisable sites (So even non oix sites will carry advertising they never had before and be more obstrusive while maybe cutting out the website owners add income by covering up their sponsors ads.).
The ‘opted
in’ consumer wins out by receiving more relevant advertising, and in the process
benefiting from a better funded Internet (How is scanning webpages i visit,forums i post on or private messages i send bringing me ANY benefit or provide anything relevant).