Thread: VM CEO: We don't need HD channels
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Old 24-04-2008, 18:54   #15
OLD BOY
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Re: VM CEO: We don't need HD channels
Howard Watson said: "I don’t think we’re losing customers because we don’t have the HD lineup that Sky has. It’s not causing us a churn problem..."

He has totally misread the situation. First of all, if he read the various forums on this subject he will realise that a lot of people are eagerly awaiting more HD channels from VM and when they hear this news, he may find egg on his face very swiftly.

Secondly, if VM are to get a fair share of the customers who have yet to switch to digital, who does he think they will turn to with their new HD ready TVs with an attitude like that?

I have said it before, but I'll say it again just in case Mr Watson wants to take a peek at the reaction. VM needs a minimum of the four terrestrial HD channels that will be broadcasting by the end of the year. If they do that and massively increase their HD choice on VOD, they might just get away with attracting customers from Sky by advertising their HD services as free.

If they continue to ignore what their customers and potential customers want, VM will never be able to compete with the likes of Sky.
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