[vicz]

Deep Packet Inspection is a technology that can't be uninvented, so I guess that this is just one of many privacy battles that lie ahead. I could understand an argument (without necessarily supporting it) that DPI could be used to counter kiddie-porn, or terrorism, or even Spam, but it is somewhat bizarre that the first application to hit the streets is for something as morally useless as advertising. However I can't help feeling that the ISPs are going to find themselves on the wrong side of the DPI argument once HMG starts applying the snooping pressure, at which point they may find themselves regretting taking the Phorm $$$.