Thread: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
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Old 23-04-2008, 13:26   #4554
AlexanderHanff
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]
Something occurred to me earlier regarding OIX. Normally advertising is delivered based on the clients target audience which includes countries they wish to advertise in.

Given that OIX doesn't use IP at all (the normal method of determining which country someone is in) how are they going to ensure that a company Idaho who only deal with US customers, aren't going to be advertised to someone in the UK, or Singapore, or anywhere else in the world?

Phorm plan to take this system international so presumably their OIX platform will have a number of clients who only want to advertise to their local demographic? This is likely to deliver a lot of poorly targeted adverts and cost clients money.

Of course, the only way for OIX to do this would be to either have a separate server for each country (which would still require the use of IP to know which OIX server to grab the ads from) or they are going to need to add something about the user's country into the cookie.

The realms of privacy "protection" are shrinking daily it seems. Country of residence is private information.

Alexander Hanff
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