http://internetcommunications.tmcnet...-my-cookie.htm
"April 22, 2008
Waiter, there's a Phorm in my Cookie

By
Richard Grigonis
Executive Editor, IP Communications Group
Phorm (
News -
Alert), formerly known as 121Media, is an online behavioral targeting advertisement technology company based in New York, London and Moscow. The company has been attempting to line up deals with some UK-based ISPs to deliver targeted advertising based on a user's browsing habits by using deep packet inspection.
..."
http://www.redorbit.com/news/technol...wary_of_phorm/