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Old 22-04-2008, 16:04   #4409
thebarron
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Join Date: Mar 2008
Location: Bedford
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Re: Virgin Media Phorm Webwise Adverts [Updated: See Post No. 1, 77, 102 & 797]

Some positive financial stuff from Charles Stanley

http://www.ft.com/cms/s/0/3eebfede-1...0779fd2ac.html

And on our side the advertising industry seems to be poo pooing the whole idea.

http://www.advfn.com/cmn/fbb/thread....3044&from=1513

You need to be a member so a quick snip:


"My problem is the valuation and Phorm's lack of any quantitative evidence to back it up. How on earth do you justify a valuation of £175m if you're losing £12m a year? It's crazy and brings memories of 1999 when internet advertising was a bandwagon. Simply saying "internet advertising is the way forward" is not enough. This is not 1999.
Google was making money as soon as it got VC funding. This is no Google.

The entire UK internet advertising capex this year was £2bn of which 3/4 went into search based advertising. The rest mostly went into banners and Phorm related stuff. That's an addressable £500m market of which Phorm can realistically take 70% due to ISP partners or £350m as a maximum. That ain't a huge market even if it growing at 20%. Kent has share options at £500, which tells me he needs his head examined. That's £6 billion. "
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